Associate Senior Lecturer
Public Relations
Leeds Metropolitan University
The Rose Bowl
Leeds
LS1 3HE
Tel (Monday) +44 (0) 113 812 6557
(Tuesdays-Sunday) +44 (0) 1535 634 634
Responsibilities
BA Public Relations (Hons)
Short-Term Placements Tutor - Levels 1, 2, 3/4
Personal tutor - Level 2
PACE/PPE tutor - Level 2
Communications Research Audits tutor - Level 3/4
Chartered Institute of Public Relations
Teaching on CIPR Advanced Certificate and Diploma courses
Summary
Robert Minton-Taylor is an associate senior lecturer in public relations. His career spans 43 years in journalism and international public relations at board director level.
He has won or has been nominated 10 awards for his work which has taken him from helping young people from ethnic minorities start businesses in Brixton to opening a landmark NHS hospital in central London.
Away from the campus, Robert is the global media relations manager of Oslo headquartered Wallenius Wilhelmsen Logistics which has interests in shipping, ocean terminals, trucking and vehicle processing, and supply chain logistics in Australia, Asia, Europe, and the Americas.
Robert is a CIPR fellow and a director of The Media Society and a former president of the Chartered Institute of Journalists.
Teaching
Public relations at undergraduate and post graduate levels
Expertise
Global Expertise
International media strategy development
International media relations implementation
Business-to-business public relations (especially in automotive, freight forwarding, logistics, transportation, and supply chain management sectors)
Environmental public relations (especially in the maritime and logistics sectors)
Corporate communications
UK Expertise
Health care communications
Consumer communications
Financial services communications
Academic
Robert Minton-Taylor's career spans 43 years in journalism and public relations (PR). He trained as a journalist in the late 1960s and worked on consumer magazines for Link House Publications. In 1973, he became a press officer for Townsend Thoresen and then head of promotions for its parent, the ferries, harbours, charter airline and property company, European Ferries (now P&O).
Six years later Robert joined the London-office of the global public relations consultancy, Burson-Marsteller. He became a board director in 1987 and was its senior media relations counsellor and the agency's head of transport travel and tourism accounts in the UK.
During his 37 years in public relations, Robert's PR experience ranges from handling communications for the travel industry (hotels, airlines, tourist boards, cruise lines, car rental companies), co-ordinating the PR programme for a world exposition; helping young people from ethnic minorities start businesses in Brixton, London; to opening a new National Health Service accident & emergency hospital in London.
In 1994 he moved to Yorkshire because he wanted a better quality of life. He joined The Charles Walls Group in Leeds as managing director of its PR division.
A year later following redundancy, he pursued a career as an independent PR consultant and initially worked as a freelance press officer with Yorkshire Water's external PR liaison team.
Robert is currently an associate senior lecturer in public relations studies at Leeds Business School part of Leeds Metropolitan University. He combines his teaching with his role as global media relations manager for a Scandinavian shipping and logistics company, Wallenius Wilhelmsen Logistics. He advises them on global media relations strategy and implementation. He occasionally advises leading barristers' chambers, No.6 Park Square, Leeds. Robert also helped to develop a management diploma course for the Public Relations Consultancy Association.
He has been fortunate enough to have worked with great clients and truly talented PR practitioners, and, as a result, he and his colleagues have won or been nominated for a number of awards, including: finalist, Sole Practitioner of the Year" Yorkshire ' Humberside PRide Awards (2006); finalist, "Team Working in Education ' Training for Leeds Business School" (2004); finalist, "Outstanding Achievement by an Independent Consultant" (2003); winner, "Outstanding Achievement by an Independent Consultant" (2002); finalist, "Sole PR Practitioner of the Year Award" (2002); winner, "Special Projects" (1993) for Seville World Expo '92; winner, "Community Relations" (1990) for Business in the Community, "Best Non-Commercial Campaign" (1989) for HRH Prince of Wales' Prince's Youth Business Trust; winner, "Best International Campaign" (1988) for the airline reservations consortium, Galileo; and nomination, "Best Design for PR" (1987) for Atlantic Container Line.
Robert is a former president of the Chartered Institute of Journalists. He is a fellow of the CIPR and was once the chairman of its Professional Practices Committee. Robert is also a fellow of the Motor Industry Public Affairs Association and a council member of the Media Society.
