Director, Centre for Public Relations Studies
Centre for Public Relations Studies
Leeds Metropolitan University
South Lodge
Headingley Campus
Leeds
LS6 3QS
0113 812 7520
a.gregory@leedsmet.ac.uk

Qualifications
BA (Hons) Joint Honours: English and Philosophy
PhD: In Search of Legitimacy: An examination of Problematic Issues in Contemporary Public Relations
Accredited Practitioner, Chartered Institute of Public Relations (2003)
MAIE Dip Association of Business Communicators (1984)
Fellow HE Academy (2007 - member by examination since 2002)
Fellow, Chartered Institute of Public Relations (FIPR), (President, 2004)
Fellow, Royal Society of Arts

Responsibilities
Professor and Director, Centre for Public Relations Studies.  To develop thought-leading academic research in public relations and communications which will be funded by research bodies and other organisations, and be published as books and in the highest ranking Journals. To lead and contribute the public relations submission to the REF, having led the RAE submission of 2008 - the second most successful Unit in the University. To undertake funded research and consultancy work for external organisations - client list includes The UK Cabinet Office, Department of Health, NHS, Local Government Group, Nokia, Bank of Scotland and Tesco. To contribute thought-leading research to teaching programmes to ensure their currency and standing.

Summary of Experience and Achievements
Originally a practitioner, Anne had twelve years' experience up to Board level both in-house and in-consultancy where she won industry awards for her public relations programmes.  She established the Public Relations Group at Leeds Metropolitan, now the largest such centre in Europe. Anne created the Centre for Public Relations Studies, now recognised as one of the leading research centres internationally.  Anne is widely published with books, book chapters and publications in prestigious academic journals and an international speaker in demand.
Many awards for Anne's work on turning the practise of public relations into a profession, lead the Institute of Public Relations to Chartered status when president. Awards and achievements include:
Sir Stephen Talents Medal (CIPR) for Outstanding Contribution to and in Public Relations (2009) - the highest award that can be made by the Institute.
Outstanding Contribution to Public Relations, The CIPR Yorkshire and Lincolnshire Pride Awards (2008)
President, Institute of Public Relations (2004)
PR Professional of the Year, IPR Yorkshire and Lincolnshire (2001)

Teaching
Occasional Tutor - BA (Hons) Public Relations
Occasional Tutor - MA Public Relations
Tutor - Strategic Communications, Cabinet Office
Tutor - Stakeholder Engagement, Cabinet Office
Tutor - MA Strategic Communications (for NHS)
Tutor - PG Diploma National Graduate Scheme (for NHS)
Director of Studies and Supervisor, PhD students

Areas of expertise and research interest
Public Relations and Communications in the Public Sector
Strategic Communications
Strategic contribution of Public Relations to organisations (European project)
Competencies and competence in practice
Communications and Public Relations Planning
Crisis Public Relations
Professionalism in Communications and Public Relations
Ethics
Deliberative Engagement (Global Project)

External academic and professional roles
Visiting Professor - University of Milan
Visiting Professor - University of Lisbon
Visiting Professor - Queensland University of Technology
Editor Kogan Page Series on PR Practice (16 books)
Editor in Chief, Journal of Communication Management
Editorial Board, Public Relations Review
Editorial Board, Ethical Space
Editorial Board, Public Communication Review
Scientific Committee Sinergie
Book proposal reviewer Routledge, Sage
Board Member, Global Alliance of Public Relations and Communication Management (an organisation of 56 national institutes from around the world)
Council Member, Chartered Institute of Public Relations (CIPR)
Judge, CIPR Excellence Awards
Judge, CIPR Public Service Awards
Judge, Association of Health Care Professionals Award
Associate, DEMOS

Key Publications
Articles in refereed journals:

Gregory, A. (2009) 'Disconnection and Community: Reflections on Public Relations in the Credit Crunch'. Ethical Space: The International Journal of Communication Ethics Vol. 6, Nos. 3 and 4 (Commissioned paper for Special Issue on the global economic crisis of 2008/9- in press)

Gregory, A. (2009) 'The Competencies of Senior Communicators in the UK National Health Service', Journal of Communication in Healthcare. Vol. 2, No. 3, pp. 282 - 293

Gregory, A. and Watson, T. (2008) 'Defining the gap between research and practice in public relations programme evaluation - towards a new research agenda', Journal of Marketing Communications, Vol. 14, No. 5, pp. 337 - 350

Gregory, A. (2008) 'The competencies of senior practitioners in the UK: an initial study', Public
Relations Review. Vol. 34, No. 3, pp. 215 - 223

Gregory, A. (2007) 'Involving stakeholders in developing corporate brands: the communication dimension', Journal of Marketing Management, Vol. 23, pp 59 - 73

Gregory, A. (2006) 'A development framework for Government communicators'. Journal of Communication Management, Vol. 10, No. 2, pp 197 - 210

Mehta, A., Xavier, R. and Gregory, A. (2006) 'Evaluation in use: the practitioner view of effective evaluation', Prism,

Gregory, A. (2005) 'Communication dimensions of the UK foot and mouth disease crisis, 2001', Journal of Public Affairs, Vol. 5, pp 1-17

Gregory, A. (2004) 'The Scope and Structure of Public Relations: a Technology Driven View' Public Relations Review, Vol. 30, pp 245-254

Gregory, A. (2005) 'Involving vulnerable communities in organisational decisions: Communication Ethics in action', Ethical Space, Vol. 2, No. 2, pp 35-40

Gregory, A. (2003) 'Communication and the Machine of Government' Ethical Space, Vol 1, No 1, pp 20-25

Gregory, A. (2003) 'The Ethics of Engagement in the UK Public Sector: a case in point', Journal of Communication Management, Vol 8, No 1, pp 83-94

Gregory, A. (2003) 'The Phillis Review - Government Communication under the Spotlight', Ethical Space, Vol 1, No 2, pp 14-17

Gregory, A. (2001) 'Public relations and evaluation: does the reality match the rhetoric?', Journal of Marketing Communication Vol 7, No 3 pp 171-189

Fawkes, J. and Gregory, A. (2000) 'Can existing communication models apply to the Internet?', Journal of Communication Management, Vol 5, No 2, pp 109-124

Gregory, A. (2000) 'Systems, strategy approaches and public relations', Journal of Communication Management, Vol 4, No 3, pp 266 - 277

Gregory, A.(1999) 'Issues Management: The case of Rhone-Poulenc Agriculture', Corporate Communications Vol 4, No 3 pp129-135

Gregory, A. (1997) 'The Public Relations Process - A Rethink', Journal of Communication Management, Vol 2, No 2 pp 115-124

Books and Chapters
AUTHORED AND EDITED BOOKS
Gregory, A. and Willis, P. (2011) Strategic Public Relations Leadership, London: Routledge. Commissioned and in writing.

Gregory, A. (2010) Planning and Managing Public Relations Campaigns: A Strategic Approach, 3rd Edition London: Kogan Page

Gregory, A. (2004) Editor, Public Relations in Practice, 2nd Edition, London: Kogan Page

Gregory, A. (2000) Planning and Managing Public Relations Campaigns, 2nd Edition, London, Kogan Page.

Gregory, A. (1996) Editor, Public Relations in Practice, 1st Edition, London: Kogan Page

Gregory, A. (1996) Planning and Managing a Public Relations Campaign, 1st Edition, London, Kogan Page

CHAPTERS IN BOOKS

Gregory, A. (2010) 'Public Relations as a Management Practice' in A Public Relations Handbook (ed Theaker, A) third edition, London, Routledge (in writing).

Gregory, A. (2010) 'The truth and the whole truth? in Where the Truth Lies 2nd edition (ed Hobsbawm, J.), Atlantic

Gregory, A. (2010) 'Communications by Government', in Managerial Perspectives of Public Relations, (ed Moss, D. and DeSanto, B.), London, Sage (Commissioned)

Gregory, A. (2010) 'Competencies of Senior Practitioners', in Managerial Perspectives of Public Relations, (ed Moss, D. and DeSanto, B.), London, Sage (Commissioned)

Gregory, A. (2009) 'Ethics and Professionalism in Public Relations', in Exploring Public Relations, Second Edition, (eds Tench, R. and Yeomans, E.), London, Pearson

Gregory, A. (2009) 'Ethics and Professionalism in Public Relations', in Public Relations Digest, Second Edition, (ed. Petrie, J.), London, Pearson/CIPR

Gregory, A. & Dishman, J. (2009) 'Leeds Met in North Yorkshire' in Leeds Met Harrogate (ed Dishman, J). Leeds, Leeds Metropolitan Press. (In press)

Gregory, A. (2009) 'Public Relations' in Encyclopaedia of Global Business (ed Katz, J), Sage Publications, New York. (In press)

Gregory, A. (2009) 'PR as Planned Communication', in Exploring Public Relations, Second Edition (eds Tench, R. and Yeomans, E.), London, Pearson

Gregory, A. (2009) 'The Management and Organisation of Public Relations', in Exploring Public Relations, Second Edition (eds Tench, R. and Yeomans, E.), London, Pearson

Gregory, A. & White, J. (2008) Introducing the Chartered Institute of Public Relations work on research and evaluation. In public relations metrics; Research and Evaluation (Eds van Ruler,B; Tkalac Vercic, A. and Vercic, D.) Routledge, London.

Gregory, A. (2008) 'Involving Vulnerable Communities in Organisational Decisions: Communication Ethics in Practice' in Communication Ethics now (ed Keeble, R.) Leicester, Troubador Publishing,

Gregory, A. (2007) 'Public Relations as a Management Practice' in A Public Relations Handbook (ed Theaker, A) second edition, London, Routledge.

Gregory, A. (2006) 'Communication and the Machine of Government' in Communication Ethics Today (ed Keeble, R.), Leicester, Troubador Publishing

Gregory, A. (2006) 'Ethics and Professionalism in Public Relations', in Exploring Public Relations (eds Tench, R. and Yeomans, E.), London, Pearson

Gregory, A. (2006) 'PR as Planned Communication', in Exploring Public Relations (eds Tench, R. and Yeomans, E.), London, Pearson

Gregory, A. (2006) 'The Management and Organisation of Public Relations', in Exploring Public Relations (eds Tench, R. and Yeomans, E.), London, Pearson

Gregory, A. (2006) 'The truth and the whole truth? in Where the Truth Lies' (ed Hobsbawm, J.), Atlantic

Gregory, A. (2006) 'What's new in the Phillis Report?' in Communication Ethics Today (ed Keeble, R.), Leicester, Troubador Publishing

Gregory, A. (2004) 'PR in Practice: the 21st Century Landscape', in Public Relations in Practice, (ed. Gregory, A) London, Kogan Page

Gregory, A. (2004) 'Public Relations and Management' in A Public Relations Handbook (ed Theaker, A) second edition, London, Routledge.

Gregory, A. and Sheard, M-P. (2003) 'Applying the ServQual Measure to Public Relations Consultancies', in Communication Management - Findings and Analyses (eds. Raupp, J and Klewes, J) (in preparation)

Gregory, A., Yeomans, E. and Powell, J. (2003) 'Peer Assessment and Enhancing Student Learning', in Learning and Teaching for Business:Case Studies in Successful Innovation (eds. Kaye, R. and Hawkridge, D), London, Kogan Page

Gregory, A. (2001) 'Public Relations' as a Management Function' in a Public Relations Handbook (ed Theaker, A) London, Routledge.

Gregory, A. (2001) 'Touring Caravans -; a case study in research based consumer Public Relations' in Public Relations Case Studies An International Perspective (ed Moss, D. and De Santo, B.), London, Routledge

Conference Papers:
Gregory, A., Invernizzi, E., Romenti, S., and McGrath, N. (2010). Contribution of Public Relations in Organisational Strategies: Managerial and Communication perspectives. EUPRERA, Jyvaskala, Finland, October 2010

Gregory, A. and Willis, P. (2010). Communication, Change Management and the NHS:Research and Teaching That Shapes Policy and Practice. Leeds Business School Research Symposium, Leeds September, 2010

Gregory, A. (2010). The Health of the Nation: Deliberative Engagement in the UK National Health Service. 17th International Public Relations Research Symposium, Bled, Slovenia, July 2010.

Gregory, A. and Willis, P. (2010). What Good Looks Like in UK National Health Service Communication.17th International Public Relations Research Symposium, Bled, Slovenia, July 2010

Gregory, A (2010). Panel Instigator and Chair, Deliberative Engagement. 17th International Public Relations Research Symposium, Bled, Slovenia, July 2010

Gregory, A. (2010). Not in Europe; not in America: PR and a small Atlantic island. International Communication Association, Singapore, June 2010

Gregory, A. and Willis, P. (2010). Strategic communication, the financial crisis and the public sector: a study of the NHS and decision making at the corporate level of strategy. 15th International Conference on Corporate and Marketing Communications, Aarhus University, Aarhus, Denmark, April 2010

Gregory, A. (2009). The challenges of the new communication age. Annual Academic Conference,
ESCS Lisbon, December 2009

Gregory, A. (2009).  Public Relations Education: the Profession and the Academy. Fifth International Scientific Conference, University of Dubrovnik, Croatia, November 2009

Gregory, A (2009) Plenary Panel Participant. Changes in Public Relations education 1990 - 2010. CIPR Alan Rawel Academic Conference, University of Stirling, September 2009

Gregory, A. and Willis, P. (2009) Which Way's Up? Triangulating Best Practice During a Time of
Organisational Change: A Toolkit for Public Sector Communicators. CIPR Alan Rawel Academic Conference, University of Stirling, September 2009

Carayol, V.; Cotton, A-M.;Frame, A.; Gregory, A. and Wolstenholme, S. (2009). Cross-Cultural Studies in Communication and Comparative Methodology. Plenary Panel, EUPRERA Annual Convention, Bucharest, September 2009

Gregory, A (2009) ";What Good Looks Like" in UK National Health Service Communication. Academy of Marketing Conference. Leeds Metropolitan University, July 2009

Gregory, A (2008) Saints or Spinners, Public Relations in Contemporary Society. Fourth International Scientific Conference, University of Dubrovnik, Croatia, November 2008

Gregory, A. (2008) Competencies of Senior UK Public Relations Practitioners. EUPRERA, Milan, October 2008

Gregory, A (2008) Plenary Panel Participant. How Organisations Practice Institutionalisation. EUPRERA, Milan, October 2008

Gregory, A (2008) The Status of the Public Relations Profession in the UK. EUPRERA, Milan, October 2008

Gregory, A. (2008) The Changing Role of Public Relations in a Changing World, South African Communication Academy, Pretoria, South Africa, September 2008

Gregory, A. (2005) Public Relations Management among Britain's 'Most Admired' companies and the 10 competencies of top communicators in the private and public sectors - new research. Presented at Public Relations Institute of Australia Academic Forum, Brisbane, Oct 2005

Gregory, A. and Watson, T. (2005) Public Relations Evaluation: from discussion to implementation. Presented at Public Relations Institute of Australia Academic Forum, Brisbane, Oct 2005

Gregory, A. (2005) Measurement and evaluation - moving the debate forward. Presented at 12th International Public Relations Symposium on Measurement and Evaluation, Bled, July 2005

Gregory, A. (2005) Involving vulnerable communities in organisational decisions: Communication ethics in action. Presented at Institute of Communication Ethics Annual Conference on Teaching Ethics: promoting social dialogue, University if Westminster, April 2005

Gregory, A. (2005) Engaging stakeholders in emergent corporate brands. Presented at 1st Annual International Colloquium on Critical Issues in Brand Management, University of Birmingham, April 2005. (Refereed abstracts published)

Gregory, A. (2005) A development framework for Government communicators. Presented at The CIPR Alan Rawel Academic Conference, University of Lincoln, March 2005 (Keynote paper)

Gregory, A. and Tafra-Vlahovic, M. (2004) 'Corporate Social Responsibility: new context, new approaches and new applications' Presented at International Public Relations Research Symposium, Slovenia, July 2004

Gregory, A. (2003) 'Government Communication and The Ethical Agenda', Presented at the Leeds Metropolitan first Research Conference, December 2003

Gregory, A. (2003) 'Managing Corporate Identity in a Turbulent World'. Presented at British Academy of Management, Harrogate, England, September 2003

Gregory, A (2003) 'Public Relations and Spin'. Presented at 1st International Conference, Institute of Communication Ethics, London, February 2003

Gregory, A and Thrasher, A (2002) 'XPRL and the Transformation of the Public Relations Value Chain'. Presented at International Public Relations Symposium, Slovenia, July 2002

Gregory, A. (1999) 'The role of Public Relations in Building Corporate and Brand Identity'. Presented at International Public Relations Research Symposium, Slovenia, July 1999

Gregory, A. (1997) 'Rhone-Poulenc Agriculture: environmental issues management and business strategy'. Presented at the International Public Relations Research Symposium, Slovenia, July 1997.

Gregory, A. (1995) 'Public Relations in brand management'. Presented at the International Public Relations Research Symposium, Slovenia, July 1995

Other Publications:
Gregory, A. (2010) Public Relations: Coming of Age. Media Week Middle East, May 2010

Gregory, A. (2009) Vital Communicative Competencies. Communications Director Magazine Issue 3 p24 - 27

Gregory, A. (2009) Public Relations Strategy. CIPR Website Guide.
http://www.cipr.co.uk/content/policy-resources/students/studyhub/advanced-certificate/reading-list

Gregory, A. (2009) What Good Looks Like: an Evidence base. Report commissioned by Department of Health from Centre for Public Relations Studies

Gregory, A.; Renshaw, T. and Finlay, J. (2008) Department of Work and Pensions. Usability of DWP Websites. Report commissioned by Department of Work and Pensions from Centre for Public Relations Studies

Gregory, A. and Kelly, D. (2006) Competencies of Senior Practitioners in the NHS and wider Public Sector. Report commissioned by Department of Health from Centre for Public Relations Studies.

Gregory, A. and Kelly, D. (2005) Best practice in Communication Functions. Report commissioned by Commission for Rural Communities from Centre for Public Relations Studies.

Gregory, A., Morgan, L., & Kelly, D. (2005) Patterns of PR in Britain's 'Most Admired' companies and public sector organisations. Report commissioned by Eloqui Public Relations from Leeds Business School

Gregory, A. & Edwards, L. (2004). Patterns of PR in Britain's 'Most Admired' Companies. Report commissioned by Eloqui Public Relations from Leeds Business School
Gregory, A. (2004) Public relations: bridging the gap between the ethics of communications and ethical communications practice, Hollis Public Relations Annual, London, Hollis Directories Ltd

Gregory, A. (2003) Knowledge Leadership in the 21st Century, Hollis Europe, London, Hollis Directories Ltd

Gregory, A. (2003) Leadership and Integrity, Hollis Public Relations Annual, London, Hollis Directories Ltd

Gregory, A. (2003) The Press, Public Relations and the Implications for Democracy, Public Relations and Journalism, an Uneasy Alliance,

Gregory, A. and Yeomans, E. (2002) Peer Assessment and Enhancing Student Learning, LTSN BEST

Gregory, A. (1999) How the Internet radically alters public relations practice. Institute of Public Relations/Public Relations Consultants Association, Internet Commission Report (DTI supported)

Gregory, A. and Phillips, D. (1999) The e-role for PR. Institute of Public Relations/Public Relations Consultants Association, Internet Commission Report (DTI supported)

Gregory, A. (1997) Rhone-Poulenc Agriculture Ltd: environmental issues management and business strategy. Proceedings International Public Relations Research Symposium, Slovenia, July
1997

Gregory, A. (1997) Rhone-Poulenc Management and Environment Study: A Case Study in Issues Management. European Case Clearing House, (case number 394-100-1).

Prestige activities
Ongoing
2000-2005 and 2009 - ongoing
Council Member, Institute of Public Relations

2009 - ongoing
Member, Professional Practices Committee, Chartered Institute of Public Relations

2008 - ongoing
Expert Advisor, Strategic Communication Planning and Capability Development, Department of Health,

2008 - ongoing
National Health Service, Project Management Board 'What Good Looks Like', November

2006 -  ongoing
International Committee, Chartered Institute of Public Relations

2010
Non-Executive Director, South West Yorkshire Partnership NHS Trust, 2002 -2010

Judge, Association of Healthcare Communicators' National Awards, October 2010

Judge, Chartered Institute of Public Relations Public Service Awards, September 2010

Judge, PR Week Awards, July 2010

Judge, 29 under 29, PR Week Awards, July 2010

Stockholm Accords, Management Theme Co-ordinator (Global Alliance of Public Relations and Communication Management) Feb - June 2010

Keynote Speaker, 'New world, new challenges: what and how will communication professionals contribute to sustainability?' Joint session with Professor Ronel Rensberg, University of Pretoria, June 2010

Appointed to Board of Global Alliance of Public Relations and Communication Management, June 2010

Appointed ESRC Review College, May 2010

Keynote Speaker, 'The leap to modern, professional communications'. AoC Annual Conference, London, March 2010

2009
Keynote Workshop, 'What Does Good Communication Look Like: Meeting the Challenge of Change', Communicate09, NHS Communicators' Annual Conference, November 2009

Judge, Association of Healthcare Communicators' National Awards, October 2009

Sole Speaker, 'What Good Looks Like', Gullers Alumni Inauguration, Stockholm, Sweden, September, 2009

Judge, Chartered Institute of Public Relations Public Service Awards, September 2009
Sole Speaker, 'What Good Looks Like', Vinnova (Department of Innovation, Swedish Government), Stockholm, Sweden, September 2009

Keynote Speaker, 'The Communication Challenges of our New World', CASE Europe Annual Conference, BT Convention Centre, Liverpool, August 2009

Judge, Chartered Institute of Public Relations Excellence Awards, May 2009

Keynote Speaker, 'Higher Education: Leading Internal Communication Conference', University of Leicester, March 2009

Keynote speaker, 'The Changing Role of Communication Professionals in a Changing World', Swedish Public Relations Association, World Trade Centre, Stockholm, Sweden, January 2009

Keynote speaker, 'What Good Looks Like', i-Club, Swedish Public Relations Association, Opera House, Stockholm, Sweden, January 2009

Evidence given to the House of Lords Select Committee on Communications, Government Communications, January 2009

2008
Judge, Association of Health Care Professionals National Awards, October 2008

Judge, Chartered Institute of Public Relations Local Government Awards, September 2008

Keynote Speaker, 'Ethics and the Limits of Advocacy', Dow Jones, London, June 2008

Panel Chair, 'Diversity in Public Relations', World Public Relations Festival, London, June 2008

 

2007
Appointed to Advisory Panel for EU deputy chair and commissioner for immigration, terrorism and justice

Expert Advisor, PCT Trajectory 2010, NHS, Leeds, December 2007

Sole Speaker, 'Public Relations and its Struggle for Respectability', Chartered Institute of Marketing, University of Bradford, November 2007

Keynote Speaker, 'Public Relations Ethics', CIPR Greater London Group, London, July 2007

Visiting Professor, Queensland University of Technology, Brisbane, Australia, May 2007

Keynote Speaker, 'The Competencies of Top Communicators', Public Relations Institute of New Zealand Annual Conference, Auckland, New Zealand, May 2007

Keynote Speaker, 'Issues in Public Relations', Founders Annual Lecture, Public Relations Institute of Australia, Parliament Building, Sydney, Australia, May 2007

Keynote Speaker, 'Government Communication, Enhancing Britain's Global Reputation', London, Feb 2007

2006
Director, XPRL.org, 2001 - 2006

Programme Board, Strategic Marketing and Communications Framework, Cabinet Office          2006 - 2008

Chair of Judges, Association of Media Evaluation Companies Awards

Keynote Speaker, 'Communicator competencies in the public sector', CIPR Local Government Group, Belfast, Sept 2006

Keynote Speaker, 'Towards a New Global Public Relations Model', Public Relations Society of America/New York University, June 2006

Appointed Associate DEMOS, May 2006

Keynote speaker, 'Building communication strategies for complex organisations', at Higher Education Futures, Cambridge, April 2006

Sole speaker, 'Strategic public relations planning, democracy and best practice', Croatian Institute of Public Relations, Rijeka and Zagreb, Croatia, April 2006

Sole speaker, 'The press, public relations and democracy', Presented at VEPEC, Antwerp, Belgium, Mar 2006

2005
Sole speaker, 'Public relations management among Britain's 'Most Admired' companies and the 10 competencies of top communicators in the private and public sectors - new research', Public Relations Institute of New Zealand, Auckland, New Zealand, Nov 2005

Speaker, 'Measurement and Evaluation - now let's just get on with it!', Public Relations Institute of Australia Annual Conference, Brisbane, Oct 2005

Keynote Speaker, 'Patterns of successful PR among Britain's 'Most Admired' companies and public sector organisations', High performance PR Conference, Café Royal, London, May 2005

Keynote speaker, 'Diversity and dialogue', CIPR Education Conference, University of Warwick in London, London, April 2005

Sole speaker, 'Public relations management among Britain's 'Most Admired' companies and the 10 competencies of top communicators', NHS Communication Leads, Commonwealth Club, Jan 2005

Sole speaker, 'Public Relations theory and practice', Delegation of Russian Mayors. Exeter College, Oxford, Jan 2005

2004
Speaker, 'Powerful Public Relations', IPR National Conference, London, UK, 2004

Speaker (with C. Spencer), 'Evidence-based Public Relations, Measurement and Evaluation in Public Relations Seminar', Henley Management College, October 2004

Speaker, 'So you think its difficult now?! Future issues in communication', CASE European Annual Conference, University of Hertford, UK, September 2004

Speaker, 'Unlocking the Potential of PR', Baltic Public Relations Weekend, St Petersburg, Russia, September 2004

Speaker, 'Reputations and Relationships', NHS Live, London, UK, July 2004

Sole speaker, 'Public Relations Management among Britain's 'Most Admired' Companies and the 10 Competencies of Top Communicators', Institute of Public Relations - Scotland, Glasgow, UK, July 2004

Speaker, 'Ethical Companies and the Role of Public Relations', Canadian Public Relations Society Annual Conference, Quebec, Canada, June 2004

Speaker, 'Communication in the Modern World', National Health Service Confederation Annual Conference, Birmingham, UK, June 2004

Keynote speaker (with D. McCabe) 'Best Practice in the Measurement and Reporting of Public Relations and ROI', Communications Directors' Forum, Aurora, June 2004

Speaker, 'Public Relations Management among Britain's 'Most Admired' Companies and the 10 Competencies of Top Communicators', Institute of Public Relations Home Counties Conference, University of Hertford, UK, June 2004

Speaker, 'Public Relations Management among Britain's 'Most Admired' Companies and the 10 Competencies of Top Communicators', Institute of Public Relations Northern Conference, Sunderland, UK, May 2004

Host, 'Public Communication post Hutton', Media/Public Relations Forum, IPR, London, April 2004

Keynote speaker, 'Public Relations in a Turbulent World', Dagarna 2004, Stockholm, Sweden, March 2004

Speaker, 'Taking in the bigger Picture', Institute of Public Relations Fifth Estate Annual General Meeting, London, January 2004

2003
Judge, Institute of Public Relations - Excellence Awards, 2002 - 2003

Speaker, 'Ethics, Trust and Reputation Management', Higher Education External Relations Association Annual Conference, University of Warwick, December 2003

Sole speaker, 'The Press, Public Relations and Democracy' Belgian Institute of Public Relations Annual General Meeting (Brussels), December 2003

Speaker, 'Flacks and Hacks' Debate, Reuters, November 2003

Keynote speaker, 'Leadership and Professionalism', Institute of Public Relations Annual Conference (Local Government Group), Chelmsford, Sept 2003

Keynote speaker, 'The Global Public Relations Research Handbook: Theory, Research and Practice', World Public Relations Festival, Rome, Italy, June 2003

Keynote speaker, 'Public Relations: Spin or Reality?' Institute of Public Relations Annual Conference (Northern Ireland) Newry, March 2003

2002
Training and Professional Development Committee, Institute of Public Relations, 2001 - 2002

Member International Committee on Ethics, Global Alliance of Public Relations and Communication Management Institutes

Judge, Public Relations Consultants Association - Business Communicator of the Year Award

Speaker, 'Leadership Through Knowledge', Institute of Public Relations Annual Conference, London, November 2002

Keynote speaker, 'Strategic Communications', Cabinet Office Communications Seminar, London, October 2002

Speaker (with R. Davis) 'Promotion to the Premier league, Competencies of top communicators'. Presented at Communications Directors Forum, Oriana, June 2002

Sole Speaker, 'To Spin or Not to Spin - the ethics of Public Relations'. Inaugural AGM Lecture, Institute of Public Relations, London, May 2002
 
Keynote speaker, 'Public Relations, Spin and Telling the Truth', Institute of Public Relations Northern Conference, Manchester, May 2002