Senior Lecturer
Marketing
Leeds Metropolitan University
The Rose Bowl
Leeds
LS1 3HB
Tel: 0113 812 3864
N.Kelley@leedsmet.ac.uk
Related Links
Neil's Blog
Qualifications
BA (Hons), PGCE, DipM, MCIM, MiFL, Chartered Marketer
Main responsibilities
CIM Course Leader, Senior Lecturer in Marketing, Module Leader for Marketing Communications and Digital and Interactive Marketing
Summary of Experience and Achievements
Before joining the academic staff at Leeds Met, Neil has had a number of roles in 'marketing education', predominantly focussing on the delivery and assessment of Chartered Institute of Marketing programmes. Prior to this Neil has spent time as a marketing consultant supporting SME's in the Leeds area as well as national public sector clients and multi-national private sector clients. Before this Neil held the role of Senior Territory Manager for Electronic Arts and contributing to the marketing and promotion of products such as The Sims and a variety of EA Sports titles.
Teaching Roles
Neil teaches at undergraduate, postgraduate and professional levels and on a variety of different modules.
Areas of expertise and research interest
Key areas of expertise include marketing strategy, communications, digital media and social marketing.
External academic and professional roles
Senior Examiner for the Chartered Institute of Marketing (CAM Marketing & Consumer Behaviour)
Examiner for the University of Cambridge (Marketing Communications)
Senior Examiner for CAM Foundation (Mobile Marketing Essentials)
