Senior Lecturer
Marketing
Leeds Metropolitan University
The Rose Bowl
Leeds
LS1 3HE
0113 812 4820
j.c.james@leedsmet.ac.uk

Qualifications

BA(Hons); MBA;
Dip M; Chartered Marketer

Responsibilities

Course Leader, MSc Marketing

Year tutor, years 2 & 3; BA Marketing; BA Marketing & Advertising Management

Summary

Extensive managerial experience in both public and private sectors
Strategic Management & Marketing consultancy to Government Agencies and Financial sector; SMEs

Teaching

Module Leader, Managing Marketing Resources
Module Leader, International Marketing
Module Leader, Global Marketing
Tutor, Personal Development Planning
Tutor, CIM Post Graduate Diploma & Diploma

Expertise               

Global/International Marketing; Single European Market; Internationalisation of SMEs

Books and Chapters            

'Enterprise Education: a vehicle for learning', with Jones, B; in "Inspiring Enterprise"; Leeds Metropolitan University; September 2010

Conference papers

'E-marketing without the e-vangelism: developing an e-presence in an industrial SME' with Hampton, J., Tti 2002, Birmingham, July 2002.

Other publications

Research report 'Working with local intermediaries: An evaluation of HSE's Field Operations Directorate pilot project' with Haslam. S.  Contract Research Report 389/2001; (ISBN 0 7176 2145 6); 2001