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Conference Tracks

  • The Best Competitive Papers will be considered for publication in the Journal of Marketing Management before the end of 2009

  • Best Paper Submitted to the Conference: this carries a prize of £250 – awarded by the Journal of Marketing Management

  • Practitioner Award: Tim Ambler is providing £1,000 for the paper providing the most practical application to businesses. This will be considered for publication in the Marketing Society Journal

Awards and Prizes
  • The Best Paper in Each Track will receive a prize – specific awards are:
    • Arts & Heritage Marketing: Emerald Group Publishing / Marketing Intelligence & Planning will award £150

    • Case Study: Pearson Education will award £1,000, with 2nd and 3rd prizes of £500 and £250. Selected cases may be published in Marketing Intelligence and Planning

    • Competitive Intelligence, Analysis & Strategy: Emerald Group Publishing / European Journal of Marketing will award £150

    • Consumer Behaviour: The Journal of Customer Behaviour will award £125

    • E-Marketing: The Institute of Direct Marketing will award £150

    • Marketing Education: Pearson Education in conjunction with Marketing: Real People, Real Decisions will award £100

    • Not-for-Profit Marketing & Sustainability: Wiley-Blackwell will award £100

    • Place & Tourism Marketing: Emerald Group Publishing / Institute of Place Management will award £100, plus journal subscription and paper review opportunity

    • Public Relations: Emerald Group Publishing / Journal of Communication Management will award £150

    • Relationship Marketing: The Institute of Direct Marketing will award £150

  • Track Chairs and Co-Chairs
    Proposed tracks for AM 2009:

    Arts & heritage marketing

    Asia Pacific marketing

    Brand identity & corporate reputation

    Business to business marketing & sales management

    Case study track

    Competitive intelligence, analysis & strategy

    Consumer Behaviour

    E-marketing

    Empirical replication & generalisations in marketing

    Entrepreneurial & small business marketing

    Ethical issues in marketing

    Events & experiential marketing

    International marketing

    Market segmentation

    Marketing communications

    Marketing education

    Marketing of higher education

    Marketing strategy & NPD

    Marketing research incorporating qualitative enquiry in marketing

    Not-for-profit & social marketing and sustainability

    Place and tourism marketing

    Political marketing

    Public Relations

    Regional marketing

    Relationship marketing

    Retailing & channel issues

    Services marketing

    Sports marketing

    call for papers image
    Conference:

    7th to 9th July 2009
    Colloquium:

    6th to 7th July 2009