TUESDAY JULY 7TH
RAE 2008 MARKETING RESULTS: DEBRIEF OR DEBAG
John Saunders and Caroline Tynan
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“World-class” research in marketing emanating from the UK has improved remarkably between RAE 2001 and RAE 2008.
We contrast the trend and composition of RAE rated output with that measured internationally. The difference is related to “academic development process” in the UK compared with US. A parallel is drawn with UK academic marketing and the Premier League whose international excellence depends on buying in expensive stars from overseas rather than investing in growing their own talent.
Read more about this presentation and the presenters...
WEDNESDAY, JULY 8TH
WE GOTTA GET OUT OF THIS PLACE...
Stephen Brown, Noel Dennis and Jim Bell
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Everyone is familiar with the 4Ps, everything from People to Postmodernism. From an academic perspective, perhaps the most important Ps are Publications and Presentations.
In presentational and publication terms, we have painted ourselves into a corner. It is time to get out of this place. The special session thus considers alternative modes of marketing communication, specifically music, poetry and creative writing. The first "paper" is performed by Noel Dennis (Teesside University) and his hot band of cool jazzmen. The second paper is an epic marketing poem by Jim "dice man" Bell (University of Ulster). The third, by Stephen Brown (University of Ulster) goes by the self-explanatory title: "Wrapping Messages in Thrilling Packages".
