Success Stories: SWOP

Every business starts with an idea, and what a way to start. James Casson, a 3-D Design graduate from Leeds Met, has invented a stylish wooden hanging that is displayed on the wall, but transforms into a table and chairs. The concept won him a price at the Ideal Home Show’s concept products award!

His ideas are based around positive living spaces and have the potential of revolutionising the way people live in small flats. His thoughts and prototypes have made several large companies open their eyes, but James is hoping he can succeed on his own, and is currently using the Business Start-Up services to decide his next move.

“SWOP gives you another room for free and it’s easy to use. Even my mum can use it and she’s only five feet tall”